FINOLA HOWARD IS A BRAND BUILDER, MARKETING STRATEGIST,
SPEAKER AND ADVISOR TO BUSINESSES WHO WANT TO BUILD, GROW AND SCALE.
Founder and Creator of How Great Marketing Works: An Accessible & Affordable Online Course that teaches businesses of all sizes how to build a marketing process that works for their business. It’s the perfect complement of strategy and action that leads to results.
DAY TO DAY
On a day to day basis she's a Brand Builder, Marketing Strategist and Thinking Partner to Businesses that want to Scale. She's been working with clients in Ireland, the UK, USA, Canada and Australia and often further afield since 1992.
She works hands on with business owners who want to establish an effective marketing process, often putting the structures in place to make that possible and building that process from the ground up. She works at a pace that suits the required growth trajectory and she ensures that the marketing matches the vision of the business.
Often found working in such diverse sectors as Tech, Engineering, Food & Beverage, Retail and Consulting she's a real believer in cross pollinating ideas from one sector to another. Great Marketing is Customer Centric and once you understand that everything else is possible.
An Integrated Marketing Approach is a cornerstone of how she works blending the traditional with the non-traditional, the thinking with the doing, the offline with the digital and so on. She has a total social media following of over 78,000 followers across multiple social media channels. She's been listed as one of Ireland’s Top Women in Digital Marketing and her blog was one of the Top Ten Marketing Blogs in Ireland by Search Engine Journal.
She's built brands that transform businesses and changed how people view their business at a very fundamental basis. She's created marketing processes that help companies grow at a rate faster than they originally envisioned for themselves. She asks the tough questions so that together they can find the right answers. She believes in her clients and that underpins every engagement.
She believes that every business can achieve this success if they are open to it and are willing to do what it takes to get to where they want to go. That’s why she built How Great Marketing Works. She wanted any business no matter its size or stage in the entrepreneurial journey to access the knowledge that she's spent the last 25 + years accumulating and perfecting.
She loves to speak on topics around the area of the Entrepreneurial Journey, Branding, the Impact of Social and Digital Marketing and Strategic Marketing.
If you'd like to get a sense of what Finola's clients think about the impact she's made on their business, take a read of what they've said in their own words here.