Marketing Works when you combine Strategy with Action!

Our first 5 Modules are all about Building Your Strategy.

The remaining 7 Modules are all about implementing Proven Marketing Tactics that will get you Results.

This is Get Strategic... Get Results!

Get Strategic is the Signature Program from How Great Marketing Works. It acts as online companion and mentor to your business as you build, grow and scale.

Uniquely comprehensive in it's depth, this 12 Module Program shows you where everything fits from Brand Development to Campaign Development and everything in between. It's for people who like proven processes and who like to think and act strategically on their business. It's for you.

Who is the program for?

This program is for entrepreneurs, business owners, marketing managers and specialists who are ready to be more strategic and results oriented in their marketing. 

You could be starting out... You could be established for a while and are ready to get to the next stage..  or you could just have an idea on the back of an envelope but are ready to make it happen.

This program is for people that are ready to put in the work and grow the business they always dreamed of having.

It's for Businesses that want the map...

I always say, if someone's been there before there's got to be a map! So I started to build a map of the both and typical and not so typical entrepreneurial journey around 1996.

Over the years I’ve worked with thousands of businesses and I’ve seen the patterns in how they behave, when they fall, why they fall and how they pick themselves up again.  More importantly, I've seen what makes them succeed.

It never matters what the business is or the industry it’s in.  They all hit the same walls at around the same time.   And while the specifics of each fix are very different the core solution or approach is often the same.  The business simply has to fill in that missing piece of the puzzle.

It just has to follow the map. And now you can too. Because this is it!

You Can Learn At Your Own Pace

Life is Busy and so is Business. That's why we made this course at such an affordable and accessible price. In this way you can dip in and out whenever you want. 

There are 12 Modules on the Get Strategic... Get Results program. We release one module every 10 days so that you can pace yourself. Each module contains 7 - 8 individual lessons which are delivered as short 7 - 10 minute videos that you can watch on any device with your favourite cup of coffee.

There are corresponding worksheets to help you integrate and apply what you learn to your business as you go. In our experience, that's exactly what happens; you do make changes as you go and those changes make your business better. 

The entire program is released over 120 days and you can visit and review as often as you wish once your membership is maintained. The program is regularly reviewed and updated so that you always have access to information that is relevant to today's business world.

Remember, building a business that matters is not a linear event. It's a living breathing endeavour that is supported by people who understand the journey. That is exactly what this program is about; supporting your journey by sharing with you the experience of so many others who have gone before you and helping you overcome challenges before they ever become obstacles. 

This is the place you come to get your questions answered...

Here's How Much Time You'll Need

The course is designed so that you can take it in small bitesized chunks. Each module has between 7 - 8 individual lessons which are delivered as short 7 - 10 minute videos. You can choose to watch or listen to the videos and let it sit with you before you progress. There's always value in that.

We recommend that you get stuck in with the corresponding worksheets immediately because that's when you start making changes to your business. If the knowledge just stays in your head, then the business doesn't get the benefit. 

It's best if you create a 30 minute space in your work day to watch one video a day and complete any exercises. And - if you'd like - check in and engage with the Facebook Community so you get to learn and share with others on the same journey as you. 

This short 30 minute space for your business builds a daily habit for working on your business as opposed to in it. It is a habit that will feed the growth of your business consistently over time.

You'll Get Guidance Support and Community

If you're overwhelmed and feel like you're in over your head with your business - we can help. Once you join Get Strategic... Get Results!, you'll have guidance and support from like minded businesses and our handpicked team of experts in a safe and encouraging environment.

The Program Includes...

  • Dedicated How GMW Mentors
    We have a panel of dedicated mentors to help answer your questions and provide guidance, encouragement and feedback. These mentors are successful small business owners and graduates of our masterclass program.
  • Active Lesson Comments
    Under each training video you're invited to comment and get responses from our team of mentors, Get Strategic Alumni, your fellow students, The How GMW Team and Finola.
  • A Positive Supportive Community
    Being with others on the same journey is a key ingredient for entrepreneurial success. We've an active Facebook Group with live videos, key insights shared and questions answered. You won't be alone here. In our private, student only community you can share ideas, get feedback and connect with other students and mentors. 
  • Add On Track Feedback (Optional Add On)
    As you go through the program you may like some feedback on some piece of marketing you are working on or on what we call Cornerstone Worksheets. They're the worksheets that influence key decisions later on so it's often a good idea to make sure you're on track. 

    You can sign up for monthly feedback reviews so you can ensure you stay on track. You will receive a video within 2 business days giving you direct feedback on your marketing piece or your completed worksheet with insights into how you should progress.
  • Add an Expert (Optional Add On)
    We know from experience that plugging in experts shortens the learning curve for any business.  Our expert panel is filled with specialist advisors, mentors and proven experts in their field. Sometimes you need a specialist to help you to the next stage but don't know where to look to find the right expert for you. That's okay, we've found them for you. We've handpicked each and every one of the team.

    You can sign up for monthly sessions to support you on this journey. Just share with us the challenge you are facing and we'll find the right match for you so you'll always have the precise wisdom you need at your fingertips. 
  • You Can Have It All (Optional Add On)
    We've had several requests from members to pull together a package that is all encompassing and we have. So you now have the option of working through the Get Strategic Course, getting feedback every month, adding an expert to address one specific challenge a month. We've added something else here. Each month under this package you get to work one to one with Finola Howard so that you can make sure you are on the right track to meet your vision. Sometimes we are so busy in the "doing" space we forget what the long term plan is. It's at times like this that we need a thinking partner to hold the vision when we can't.

Remember Everything is Online. There is No Travel Required.


There are twelve modules in all and they each include videos, editable worksheets and swipe files so you get to apply what you learn at each stage. That way your business gets to grow while your knowledge grows. We love questions and you can ask as many as you like within each module or join our Facebook group for interaction with others on the same journey as you.


You Will Find Your Sweet Spot

You Will Uncover Your Brand

You Will Unlock Your Process

You Will Build An Actionable Plan

14 Day FREE Trial

We've seen so many people undertake this program over the years and the changes that happened in their business at each stage.

We want you to have these results too so we're happy to include a FREE 14 Day Trial of the program.  

That means you'll be able to access Modules 1 and 2 for Free. So go ahead take it for a test run and enjoy.


Get Strategic... Get Results! - Reviews

Jannetje Van Leeuwen

How GMW is the single most important thing to bring the most value to my business.

Derbhile Graham

I didn’t think the course would impact sales so early on… I'm now I’m in a better position to give my customers what they want.

Pam Murphy Butler

Worth it!  Excellent content delivered like it's one to one.

About Finola Howard, Creator of How Great Marketing Works

I know what it's like to be an entrepreneur, I've been in business for myself since 1999. I've experienced the ups and downs in my own journey and happily, I've been able to help my clients take that journey more directly and successfully.

I know from experience that the entrepreneurial journey can be easier than it often is for so many. It's tough, it's lonely and often it's not understood by those around us. That's why I was motivated to build How Great Marketing Works and Get Strategic... Get Results! in the first place. 

Early on in my career, I remember the need to have a box of tissues ready for some new clients when they came in for a meeting for the first time. They quickly realised that they didn't need that anymore once they followed the map. 

I know what to look for before a business ever stumbles and how to focus on getting the right processes in place to clear the way for growth. 

And, I want the same for you and your business. 

Are You Ready to Make Your Marketing Great?

Because we're ready to help you make that happen...


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