Marketing Works when you combine Strategy with Action!

Our first 5 Modules are all about Building Your Strategy. The remaining 7 Modules are all about implementing Proven Marketing Tactics that will get you Results.

This is Get Strategic... Get Results!

Get Strategic is the Cornerstone Program from How Great Marketing Works. It acts as online companion and mentor to your business as you build, grow and scale.

Uniquely comprehensive in it's depth, this 12 Module Program shows you where everything fits from Brand Development to Campaign Development and everything in between. It's for people who like proven processes and who like to think and act strategically on their business. It's for you.

Who is the program for?

This program is for businesses who are ready to make a change.

You could be starting out... You could be established for a while and are ready to get to the next stage..  or you could just have an idea on the back of an envelope but are ready to make it happen.

This program is for people that are ready to put in the work and grow the business they always dreamed of having.

It's for Businesses that want the map...

I always say, if someone's been there before there's got to be a map! So I started to build a map of the entrepreneurial journey in 1996 while I was consulting.

Over the years I’ve worked with thousands of businesses and I’ve seen the patterns in how they behave, when they fall, why they fall and how they pick themselves up again.  More importantly, I've seen what makes them succeed.

It never matters what the business is or the industry it’s in.  They all hit the same walls at around the same time.   And while the specifics of each fix are very different the core solution or approach is often the same.  The business simply has to fill in that missing piece of the puzzle.

It just has to follow the map. And now you can too. Because this is it!

You Can Learn At Your Own Pace

Life is Busy and so is Business. That's why we made this course at such an affordable and accessible price. In this way you can dip in and out whenever you want. 

There are 12 Modules on the Get Strategic... Get Results program. We release one module every 10 days so that you can pace yourself. Each module contains 7 - 8 individual lessons which are delivered as short 7 - 10 minute videos that you can watch on any device with your favourite cup of coffee.

There are corresponding worksheets to help you integrate and apply what you learn to your business as you go. In our experience, that's exactly what happens; you do make changes as you go and those changes make your business better. 

The entire program is released over 120 days and you can visit and review as often as you wish once your membership is maintained. The program is regularly reviewed and updated so that you always have access to information that is relevant to today's business world.

Remember, building a business that matters is not a linear event. It's a living breathing endeavour that is supported by people who understand the journey. That is exactly what this program is about; supporting your journey by sharing with you the experience of so many others who have gone before you and helping you overcome challenges before they ever become obstacles. 

This is the place you come to get your questions answered...

Here's How Much Time You'll Need

The course is designed so that you can take it in small bitesized chunks. Each module has between 7 - 8 individual lessons which are delivered as short 7 - 10 minute videos. You can choose to watch or listen to the videos and let it sit with you before you progress. There's always value in that.

We recommend that you get stuck in with the corresponding worksheets immediately because that's when you start making changes to your business. If the knowledge just stays in your head, then the business doesn't get the benefit. 

We recommend that you create a 30 minute space in your work week to watch one video a day and complete any exercises. And - if you'd like - check in and engage with the Facebook Community so you get to learn and share with others on the same journey as you. 

This short 30 minute space for your business builds a daily habit for working on your business as opposed to in it. It is a habit that will feed the growth of your business consistently over time.

You'll Get Guidance Support and Community

If you're overwhelmed and feel like you're in over your head with your business - we can help. Once you join Get Strategic... Get Results!, you'll have guidance and support from like minded businesses and our handpicked team of experts in a safe and encouraging environment.

The Program Includes...

  • Dedicated How GMW Mentors
    We have a panel of dedicated mentors to help answer your questions and provide guidance, encouragement and feedback. These mentors are successful small business owners and graduates of our masterclass program.
  • Active Lesson Comments
    Under each training video you're invited to comment and get responses from our team of mentors, Get Strategic Alumni, your fellow students, The How GMW Team and Finola.
  • A Positive Supportive Community
    Being with others on the same journey is a key ingredient for entrepreneurial success. We've an active Facebook Group with live videos, key insights shared and questions answered. You won't be alone here. In our private, student only community you can share ideas, get feedback and connect with other students and mentors. 
  • Stay on Track Reviews (Optional Add On)
    As you go through the program you may like some feedback on what we call Cornerstone Worksheets. They're the worksheets that influence key decisions later on so it's often a good idea to make sure you're on track. 

    That's why we developed the How GMW team. You can purchase worksheet reviews as you need them or sign up for monthly reviews. You will receive a video within 2 business days giving you direct feedback on your completed worksheet with insights into how you should progress.
  • Build Your Advisory Team (Optional Add On)
    The How GMW team is a group of specialist mentors, coaches and proven experts in their field. Sometimes you need a specialist to help you to the next stage but don't know where to look to find the right mentor for you. That's okay, we've found them for you. We've handpicked each and every one of the team.

    You can purchase one off sessions as you need them or you can sign up for monthly sessions to support you on this journey. Just share with us the challenge you are facing and we'll find the right match for you so you'll always have the precise wisdom you need at your fingertips. You will have your own dedicated Advisory Team.
  • Make Them a Project Team (Optional Add On)
    At certain key junctures you may wish to use the experts you have in your team to do more than advise you. There may be a milestone project that is best delivered by people who've done it before and done it successfully. We'll help you specify the project, create a budget and timeline and identify the best team to ensure successful delivery. 

Remember Everything is Online. There is No Travel Required.


There are twelve modules in all and they each include videos, editable worksheets and swipe files so you get to apply what you learn at each stage. That way your business gets to grow while your knowledge grows. We love questions and you can ask as many as you like within each module or join our Facebook group for interaction with others on the same journey as you.


You'll start by looking within the business, understanding & benchmarking where you are now and what your current marketing looks like. From the very beginning you'll look at the business from a different perspective and this is where real change occurs. 



Vision and Purpose set the scene for every business. It's impossible to create a GREAT business without Vision and Purpose.  In this module, you’ll clarify your business vision and goals. You'll know your numbers & create an achievable map for the growth of your business with clearly defined milestones.


This Module is all about building a product or service that your target customers want and fits with your vision. You'll learn the importance of packaging and how to approach it both visually and in terms of positioning. Small changes here have big impacts in our experience. 


Marketing is not a passive endeavour. It's about making active choices at each stage. Your first will be to CHOOSE the right customers that will create the business you want to have. Next, you'll build customer profiles in a way that feeds directly into your marketing & ad campaigns making them far more effective from the getgo.


The greatest danger in marketing is to create a strategy without referencing the world you live in. This module will help you understand it, how it's changing and how your customers are behaving in it. You will be able to identify gaps in the marketplace so that you can set yourself apart from the competition. 


At this point, you have a solid foundation in place and you've already made some fundamental changes to the business. Now its time to build and communicate your brand in a way that harnesses your uniqueness. It's about storytelling with impact.


Customers don't buy in a straight line any more. They meander. They gather information. In this module you'll learn when it's best to interject and encourage them to decide if you are what they need or want.

You'll map their journey, know when to influence at each stage and build a CRM process which is all about conversion. 


A touch point is a moment when your customer comes in contact or in "touch" with you. Every touch point is an opportunity for you to tell your story. This is where you'll learn how to make the most of each one measuring and improving at each stage.


Google it! It's how we find most things.  Your website needs to be there too and it needs to work for you, not just look pretty.

You'll learn how to set web objectives, choose the right platform, learn how to speak with designers & programmers, optimise for conversions and use your analytics to continuously improve your numbers.


Here is your opportunity to reach directly into the lives of your customer, to speak with them and grow them into a community that can fall in love with you and what you have to offer. This is what we are going to show you how to do in this module. 


Every business has a story to tell. It's how the market decides whether to buy or not. The best strategy is to help the market decide on you.  Call it content marketing or story telling. Either way we'll show you how your story can create interest, build traffic and relationships that convert into sales.


You business needs a Living Business Plan. Not something that sits on a shelf, wins awards and gathers dust. It needs to be both active and strategic, make financial sense and grow as you do. This is it.

14 Day FREE Trial

We've seen so many people undertake this program over the years and the changes that happened in their business at each stage.

We want you to have these results too so we're happy to include a FREE 14 Day Trial of the program.  

That means you'll be able to access Modules 1 and 2 for Free. So go ahead take it for a test run and enjoy.


Get Strategic... Get Results! - Reviews

Robin Chedgey

It has completely changed my way of thinking and will affect the way I carry out business. I cannot imagine that there is anyone who could not learn something here.

Jannetje Van Leeuwen

How GMW is the single most important thing to bring the most value to my business.

Derbhile Graham

I didn’t think the course would impact sales so early on… I'm now I’m in a better position to give my customers what they want.

Robin Rice

THE best program, bar none, for building your business message - at $12 a month, it is truly a gift. Take it from me, this is MY business mentor.

About Finola Howard, Creator of How Great Marketing Works

I know what it's like to be an entrepreneur, I've been in business for myself since 1999. I've experienced the ups and downs in my own journey and in the journey of those clients I've worked with.  Happily, I've been able to help my clients take that journey more directly and successfully.

I know from experience that the entrepreneurial journey can be easier than it often is for so many. It's tough, it's lonely and often it's not understood by those around us. That's why I was motivated to build How Great Marketing Works and Get Strategic... Get Results! in the first place. 

Early on in my career, I remember the need to have a box of tissues ready for some new clients when they came in for a meeting for the first time. They quickly realised that they didn't need that anymore. And it's because I've created a map of how businesses can grow successfully and I share that with my clients every single day.

I know what to look for before a business ever stumbles and now all we have to do is just concentrate on getting the right processes in place and clear the way for growth. 

I want the same for you and your business. Are you ready to Get Strategic... and Get Results!

If you'd like to know more about me - just click here for my profile and some testimonials from a sample of my clients. 

Are You Ready to Make Your Marketing Great?

Because we're ready to help you make that happen...


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